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May 10, 2024

Making slow-fashion trendy

Our mission is to make slow fashion, particularly handloom, trendy and appealing to all age groups. Handloom is not just for the select few; it is for everyone. The versatility of handloom cotton ensures it can be fashioned into a wide array of clothing, from everyday wear to elegant evening attire. We believe that handloom should not be viewed as old-fashioned or boring but as a vibrant, stylish choice that resonates with modern sensibilities.

Let’s replace fast fashion with timeless fashion and make handloom the new trend. Each piece of handloom cotton clothing you wear tells a story of craftsmanship, culture, and care for our planet. Together, we can revive our rich heritage and set it trending, proving that fashion can be both beautiful and responsible.